Brand Success Stories
The Brands section profiles companies that have already found their footing and scaled into recognisable names. We look at the strategy, branding, and market decisions that took these companies from a single product to a household name across India.
More Stories

Contraband: Ananya Birla’s Bold Bet On Making India A Luxury Fragrance Destination

Pee Safe: The Brand That Started With A UTI And Is Now Rewriting India’s Hygiene Story

Urban Company Success Story: From ₹4,000 In Facebook Ads To A ₹14,790 Crore IPO

Shadowfax Success Story: How Four IIT Delhi Alumni Built India’s Largest Crowdsourced Logistics Network

The abCoffee Story: 100 Stores. ₹75 Crore ARR. A Cup Of Coffee In Under 90 Seconds

How Lahori Zeera Built A ₹525 Crore Desi Beverage Empire

Kuku FM Success Story: From Three Farmers’ Sons To A $550 Million Audio Empire

Rage Coffee Success Story: From 5 SKUs To Rs 100 Crore In Sales

