NORI raises $350K pre-seed round led by Rebalance
Within months of launch, the startup claims to have served more than 4,000 customers and is currently tracking an annual revenue run rate of Rs 2 crore.
Women-focused travel gear startup NORI has raised $350K in a pre-seed funding round led by Rebalance, with participation from Vijay Shekhar Sharma, VSS Investco, and other angel investors.
The Bengaluru-based startup said the fresh capital will be deployed toward expanding its product portfolio and strengthening distribution across both online and offline channels.
Founded in 2025 by Meenakshi Vyas and Rashika Nayak, NORI builds travel products designed specifically around women’s travel habits and packing requirements. Its portfolio includes luggage, travel bags, packing cubes, organisers, and accessories tailored for solo, leisure, and business travellers.
The startup’s flagship products include the Carry On Wheelie and its Organisers range, both built with a focus on ergonomics, structured packing, and women-centric design aesthetics.
NORI is positioning itself in a category where travel gear has traditionally been built around generic consumer use cases, despite rising participation from women travellers across India’s growing travel ecosystem.
Within months of launch, the startup claims to have served more than 4,000 customers and is currently tracking an annual revenue run rate of Rs 2 crore. According to the company, it has also recorded a Net Promoter Score (NPS) above 9 and a repeat purchase rate of nearly 20% within 60 days.
The company plans to further scale its women-first travel ecosystem through new product launches and deeper omnichannel expansion.