In India, beauty and wellness are becoming part of everyday life. Yet the industry has long remained fragmented, opaque, and under-digitized. Despite thousands of salons, spas and aesthetic dermatology clinics in every city, customers struggle with discovery, unclear pricing, and outdated booking systems. On the other side, salon owners face underutilized chairs, high fixed costs, and no way to optimize revenue.
That’s the gap LUZO set out to bridge in 2021.
Founding Spark: A Personal Story Meets Market Reality
The idea for LUZO was born during the pandemic. Co-founder Maan’s mother, who ran a salon, was forced to shut down operations during COVID-19. Conversations at home highlighted the deeper issues in the industry—idle capacity, lack of digital tools, and no transparency for customers.
Maan joined hands with Nikhil, a finance professional with experience at Edelweiss and Deloitte, and Anurav Dave, who brought product, operations, and scaling expertise from digital-first businesses. Together, the trio combined industry knowledge, business strategy, and product execution.
Even the name carries meaning. LUZO comes from “luz”, the Portuguese word for light—a symbol of clarity, accessibility, and a fresh way to experience beauty.
“We wanted to make beauty and wellness simple, transparent, and accessible. That’s the mission that guides us every day,” says the LUZO team.
The LUZO App: How It Works
For customers, LUZO offers a curated list of premium salons, spas and aesthetic dermatology clinics, visible prices, exclusive offers, and seamless bookings. For partners, it provides a simple dashboard to list services, track performance, and fill idle slots.
The early version of the app was a basic booking tool, but traction grew when transparent pricing, curated partners, and utilization-based offers were introduced. Unlike mass-market aggregators, LUZO’s focus is premium—partnering only with trusted, high-quality salons and wellness brands.
Anurav explains, “We built LUZO to remove friction for salon teams. The dashboard and onboarding are deliberately simple so owners who aren’t tech-savvy can still benefit. Our goal is to convert idle capacity into reliable revenue without adding operational burden.”
The brand is currently live in Delhi NCR, Mumbai, Bengaluru, Pune, Chennai and Hyderabad.
Building the Business: From Zero to Traction
Since its launch, the startup has crossed over 500,000 downloads and partnered with more than 1,500 premium salons, spas, and dermatology clinics. Partner brands include BBLUNT, Enrich, Lakme, Toni&Guy, Kaya, Naturals, Truefitt&Hill, Looks, and Bodycraft. Customer adoption is strong, with repeat usage rates touching 67% among high-value clients.
The business model is a mix of revenue-sharing on bookings, subscription-based partnerships, and brand promotions. Customers benefit from loyalty programs and referral rewards, while salons see measurable growth in visibility and revenue.
Funding and Growth Path
The startup has raised two funding rounds so far: a $250,000 round led by 100X.VC in 2023, followed by $550,000 in 2025 from Enrission India Capital along with investors associated with Swiggy Dineout and Orra.
The funds are being directed towards expanding into more Tier-1 cities, strengthening product features, and building partnerships with premium brands. The team is also focused on ensuring strong unit economics before exploring Tier-2 markets.
LUZO’s Edge in a Crowded Industry
The Indian beauty and wellness market is projected to touch $30 billion by 2030. Yet challenges remain—salon owners are hesitant to digitize, and customers are only beginning to trust online booking for beauty services.
LUZO is solving these with proof points. Top-tier brands on the app have reported 15%+ revenue growth, inspiring more partners to join. On the consumer side, introductory offers, loyalty benefits, and consistent engagement are gradually changing booking habits.
Differentiation is clear: the brand prioritizes premium salons, spas and aesthetic dermatology clinics, offers transparent pricing, and is working on AI-driven recommendations and milestone-based loyalty programs. Plans also include expanding into corporate wellness partnerships and beauty product discovery.
As co-founder Anurav notes,
“Every feature we’ve built came directly from salon conversations or customer feedback. That keeps the product practical and trust high.”
Looking Ahead: Beyond a Booking App
LUZO’s ambition goes beyond being just a booking platform. The vision is to create a complete beauty-tech ecosystem covering services, products, and brand engagement.
In the near term, the brand is focused on expanding to more Tier-1 cities and launching its loyalty program. Long-term, it aims to become India’s #1 beauty-tech platform, with plans to reach Tier-2 cities and even international markets.
The bigger bet is simple: beauty and wellness are no longer occasional luxuries—they’re everyday choices. And LUZO wants to make those choices transparent, accessible, and empowering.
The Bigger Picture
The India beauty salon market was valued at $11.65 billion in 2024 and is expected to reach nearly $23 billion by 2033, growing at a CAGR of 7.85%.
The startup is not just filling salon chairs—it’s bringing an entire industry online, supporting small business owners, and transforming the way beauty is experienced.
From an idea sparked by a salon shutdown in 2020 to a fast-growing app with lakhs of users in 2025, LUZO is proving how clarity, technology, and empathy can modernize one of India’s most traditional industries.
For customers, the message is simple: booking your next salon, spa, or dermatologist appointment is now just a tap away.
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FAQs
What is LUZO?
LUZO is a beauty-tech platform that connects customers with premium salons, spas, and aesthetic dermatology clinics. Through its app, users can discover services, view transparent pricing, access exclusive offers, and make seamless bookings.
Who are the founders of LUZO?
LUZO was founded in 2021 by Anurav Dave, Maan Jetly and Nikhil Kalwani. Together, they bring industry knowledge, finance expertise, and product operations experience.
What cities is LUZO currently available in?
As of 2025, LUZO is live in Delhi NCR, Mumbai, Bengaluru, Pune, Chennai, and Hyderabad.
How many downloads does LUZO have?
LUZO has crossed over 500,000 app downloads with a repeat usage rate of 67% among high-value clients.
How much funding has LUZO raised so far?
LUZO has raised $250,000 in 2023 from 100X.VC and $550,000 in 2025 from Enrission India Capital along with investors associated with Swiggy Dineout and Orra.
How can customers download and use LUZO?
The LUZO app is available for download on both Android and iOS platforms. After installing, users can browse premium salons, check pricing, and book services instantly.
