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    Home » Flipkart: Revolutionizing Online Shopping in India
    Startup Story

    Flipkart: Revolutionizing Online Shopping in India

    Team CEO VINEBy Team CEO VINEApril 12, 2023Updated:May 15, 2025No Comments3 Mins Read
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    Flipkart Internet Private Limited is an Indian e-commerce company located in Bengaluru and registered as a private limited company in Singapore. Sachin Bansal and Binny Bansal, both former Amazon workers, started the company.

    The company began by selling books online before branching out into other product categories such as consumer electronics, fashion, home needs, food, and lifestyle items. The service primarily competes with Amazon India and its homegrown rival Snapdeal.

    Since 2017, Kalyan Krishnamurthy has served as the CEO of Flikart. Flipkart has grown and expanded its operations under Krishnamurthy’s leadership, including the creation of its own line of private label products and investments in logistics infrastructure to improve delivery times and customer experience.

    Today, Krishnamurthy is widely considered as one of the most powerful executives in India’s e-commerce industry, and his rise to the position of CEO of Flipkart is regarded as a shining example of the country’s entrepreneurial spirit and ingenuity.

    Flipkart Internet Private Limited is an organisation that has been Great Place to Work-CertifiedTM. By succeeding on the five aspects of a High-Trust, High-Performance CultureTM – Credibility, Respect, Fairness, Pride, and Camaraderie – the organisation has established a Great Place to Work FOR ALL of their employees. Flipkart has been named one of India’s Best Places to Work for 2022 – Rank 11.

    Flipkart, founded in 2007, has enabled millions of consumers, sellers, merchants, and small enterprises to participate in India’s e-commerce revolution. With over 200 million registered customers and over 150 million products across 80+ categories.

    Flipkart’s efforts to democratise e-commerce in India by increasing access and affordability, delighting customers, creating lakhs of jobs in the ecosystem, and empowering generations of entrepreneurs and MSMEs have led to many industry firsts.

    Flipkart is known for pioneering customer-centric innovations such as Cash on Delivery, No Cost EMI, and quick returns, which have made online shopping more accessible and inexpensive for millions of Indians. Through technology, the Flipkart Group is driving the revolution of commerce in India.

    Flipkart Internet Private Limited priorities its people, which is shown in employee-friendly policies that promote an inspiring, supportive, and balanced work environment. The company considers its workers to be its most valuable asset, thus it has concentrated its efforts on developing them through various training and advancement opportunities, as well as building a collaborative work culture that encourages all employees to contribute their thoughts, suggestions, and ideas.

    Some of Flipkart’s best people practices and initiatives include:

    Studio34: Studio 34 is Flipkart’s podcast platform, where a new narrative is published every week. These podcasts are typically open talks with Flipsters who have been at the forefront of the innovation being discussed that week. These podcasts allow them to present Flipsters at their most open, discussing how their job contributes to Flipkart’s greater mission!

    Gyan ki Potli: The Brown Bag Series, better known as ‘Gyan ki Potli’ for their M3 Team (Marketing, Merchandising, Monetization), is an external-in perspective building series that delivers the best from the market to Flipkart via engaging 1-hour sessions over pizza.

    Flipkart Internet Private Limited has established a positive and joyful environment in which employees feel valued for their performance, efforts, and contributions. In general, the company reflects a people pro culture.

     

    Disclaimer – If you come across any concerns regarding the content, kindly reach us at [email protected], and we will address them within the next 48 hours.

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    Team CEO VINE is a collective of startup-focused writers, brand strategists, and industry experts dedicated to telling impactful stories from India’s entrepreneurial landscape. With deep expertise in business journalism and startup ecosystems, we bring thoughtful, well-researched, and inspiring narratives that spotlight innovation, growth, and vision.

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