Shilpa Shetty Investment Portfolio: 10 Startups and ₹1,500 Crore Empire

Shilpa Shetty Kundra was born on June 8, 1975, in Mangaluru, Karnataka, and grew up in Mumbai. She made her Bollywood debut in 1993 with the film Baazigar opposite Shah Rukh Khan and went on to build one of the most sustained careers in Indian cinema, spanning over three decades. Films including Dhadkan, Main Khiladi Tu Anari, Phir Milenge, and Life in a Metro established her as one of the industry’s most bankable names.

Beyond acting, Shilpa Shetty Kundra has built a parallel identity as an entrepreneur, investor, wellness advocate, and business owner. She married businessman Raj Kundra in 2009. They have two children, son Viaan Raj Kundra and daughter Samisha Raj Kundra.

Her estimated net worth is ₹1,400 to ₹1,500 crore as of 2025, with annual income from all sources totalling ₹70 to ₹95 crore. Her portfolio spans restaurants, wellness centres, fitness technology, D2C startups, farm-to-fork platforms, lab-grown diamonds, children’s products, and media, making her one of the most diversified celebrity investor-entrepreneurs in India.

As an investor, she has made 13 confirmed investments across startups with one portfolio exit, which was Mamaearth, and also her most profitable investment to date. She has stated her investment philosophy clearly: “The brand has to be bigger than you. The brand has to be synonymous with what I believe in.” Most of her investments are in health, wellness, clean living, and food, which are categories she has personally championed for over two decades.

Shilpa Shetty Kundra’s Own Businesses

1. Bastian Hospitality Group

Shilpa Shetty Kundra acquired a 50% stake in Bastian Hospitality in 2019. The restaurant group is co-owned with hotelier Ranjeet Bindra and operates multiple premium dining destinations across Mumbai, Bengaluru, Pune, and Goa. Sister brands within the group include A Bar Called Life, Arth, One Street, and Binge.

The restaurant group generates ₹127 crore in annual revenue as of 2025, with premium Mumbai locations generating ₹10 crore monthly during peak periods.

Bastian Bandra, the original flagship launched in 2016, permanently closed in August 2025 following a major brand transition. Shetty announced on Instagram that Bastian Bandra was shutting its doors, calling it “the end of an era,” while confirming that the signature weekly event Arcane Affair would continue at Bastian at The Top in Dadar. Bastian at The Top in Dadar spans 21,000 sq ft as a rooftop venue with 360-degree views and continues as the primary Mumbai flagship. The group expanded to Bengaluru’s Garden City in 2024.

2. IOSIS Wellness

Shilpa Shetty Kundra co-owns IOSIS, a chain of wellness centres offering beauty and wellness services with a focus on holistic treatments and therapies. IOSIS operates on a franchise model with centres across multiple Indian cities. Shilpa has been personally involved in the brand’s positioning and expansion since its early years, describing it as a core part of her business focus during periods away from acting.

3. Simple Soulful (Fitness App)

Shilpa Shetty Kundra launched the fitness app Simple Soulful: Shilpa Shetty in 2019. The app offers personalised diet plans, workout programmes, yoga routines, meditation sessions, and motivational content. The app was positioned as Shilpa’s digital extension of her wellness philosophy, one she has advocated publicly since her yoga DVD releases in the mid-2000s, which were among India’s first celebrity fitness products.

4. DreamSS (Fashion)

In 2020, Shilpa Shetty Kundra launched DreamSS, a women’s leisure wear clothing line in collaboration with Indian designers Charu and Sandeep Arora. The brand was built with a social mission to provide work opportunities for underprivileged women through the supply chain.

5. Best Deal TV

Shilpa Shetty and Raj Kundra co-founded Best Deal TV, a home shopping channel that showcases fashion, beauty, fitness, and lifestyle products. The channel operated in the direct-response television segment, a category that predates but overlaps with D2C e-commerce.

6. Kundra Alloys Private Limited

Shilpa Shetty also holds ownership interests in Kundra Alloys Private Limited, a company operating in the metals and alloys manufacturing sector, representing a deliberate diversification into industrial businesses that offer stability and long-term asset value.

Startup Investment Portfolio

1. Mamaearth (EXIT)

Mamaearth is India’s most well-known natural and toxin-free personal care brand for mothers and babies, founded by Varun Alagh and Ghazal Alagh. The company is now publicly listed as Honasa Consumer Limited on BSE and NSE.

Shilpa Shetty Kundra invested ₹6.7 crore in 2018 to acquire 16 lakh shares in Mamaearth. When the company went public in 2023, she offloaded 13.93 lakh shares for a total of ₹45.13 crore. She had bought the shares at ₹41.86 each, while the IPO price band was set at ₹308 to ₹324, implying a 674x return on her initial investment of ₹5.83 crore for the shares she sold in the IPO.

In her own words: “When I invested in it, it was worth barely ₹35 crore. I didn’t know I’d make so much money.”

This remains the single most profitable investment in her public portfolio and one of the highest celebrity investor returns from a startup IPO in India.

2. WickedGud (2023 + Follow-on December 2025)

WickedGud is a D2C healthy food brand operating under 100Percent Nourishment Pvt. Ltd., Mumbai. Founded by Bhuman Dani, the brand makes nutritionally enhanced versions of comfort foods including pasta and noodles using plant-based, high-protein, and high-fibre ingredients.

Shilpa Shetty Kundra invested ₹2.25 crore in WickedGud in 2023. Co-investors in earlier rounds include Titan Capital, Mumbai Angels, NB Ventures, Dholakia Ventures, Venture Catalyst, and boAt co-founder Aman Gupta. In December 2025, she returned with a follow-on investment as part of WickedGud’s Seed VC-VI round totalling $2.21 million, with co-investors including Ajay Mehta, Asiana Fund, and Orios Venture Partners.

On the investment, Shilpa said: “I tried the WickedGud Spaghetti and was not only impressed by the taste and health benefits, but also the fact that my kids loved it too. Grown-ups liking it is one thing but when my kids lapped it up, I was sold on the idea.”

3. KisanKonnect (January 2025)

KisanKonnect was founded in 2020 by Vivek Nirmal and Nidhi Nirmal. It is a farm-to-fork startup that sources food directly from a network of farmers through village-level collection centres and delivers produce to consumers with no middlemen involved.

Shilpa Shetty Kundra invested an undisclosed amount as part of KisanKonnect’s $4.5 million Series A funding round in January 2025, led by Mistry Ventures. Other investors in the round include Brand Capital, VC Grid, and Vishwang Desai. The fresh capital is earmarked for technology infrastructure enhancement, AI-driven farm sourcing, and expansion into key urban markets.

4. Nutrispray (August 2024)

Nutrispray is a health and wellness startup that manufactures nutrient-rich supplement sprays designed to deliver essential vitamins and minerals through a spray format rather than pills or capsules. Shilpa Shetty Kundra invested an undisclosed amount in Nutrispray in August 2024 and also joined as brand ambassador.

Shilpa stated on the investment: “I’ve always believed in making wellness a part of everyday life, and Nutrispray’s innovative approach does just that. The product range is not only convenient but also ensures that the essential nutrients we need are absorbed effectively.”

5. Limelight Lab Grown Diamonds (August 2025)

In August 2025, Shilpa Shetty Kundra made an angel investment in Limelight Lab Grown Diamonds, marking her first investment in the lab-grown jewellery segment. Investment amount remains undisclosed.

6. Rosada (2025)

Rosada is a premium children’s lifestyle brand founded by husband-and-wife duo Shalu Agarwal and Bhupesh Agarwal. The brand sells bags, bedding, travel accessories, décor products, and everyday utility items for babies and young children. The brand appeared on Shark Tank India, where it secured funding from three investors and saw revenue nearly double following the show’s exposure.

Shilpa Shetty Kundra made a strategic investment in Rosada after the Shark Tank appearance. She stated she was attracted to the brand because of its product quality, design aesthetics, and attention to detail, and expressed confidence in its potential to become a leading children’s lifestyle brand in India. Investment amount undisclosed.

7. Group Home Buyers

Shilpa Shetty Kundra has invested in Group Home Buyers, a real estate project based in Noida focused on providing affordable housing options to buyers. This is her primary confirmed real estate investment, a segment distinct from her startup and F&B portfolio. Investment amount undisclosed.

8. V8 Gourmet Group

Shilpa Shetty Kundra holds an investment in V8 Gourmet Group, which operates in the restaurant and food industry. Stake size and investment amount remain undisclosed.

9. Lagao Boli

Lagao Boli is one of the companies co-founded by Shilpa Shetty Kundra. The platform was built around the concept of online bidding and deal discovery for consumers. Investment and operational details remain limited in public disclosures.

10. Alpino Health Foods (September 2024)

Alpino is a Surat-based D2C health foods brand founded in 2016 by six friends: Chetan Kanani, Hiren Sheta, Umesh Gajera, Priyank Vora, Milan Gopani, and Mahatva Sheta. The brand has built its identity around peanut-based products including natural peanut butter, super rolled oats, super muesli, and the world’s first 100% peanut-based protein powder.

Alpino raised $1.2 million (₹10 crore) in its maiden funding round in September 2024, led by Shilpa Shetty Kundra, with participation from Paresh Ghelani and angel investors from Aashar Capital. Shilpa also joined as the brand ambassador. Alpino reported 150% revenue growth in the year leading to the investment and aims to become a ₹500 crore brand within two years. The funds are being deployed for offline expansion, international growth across 10+ countries, and product innovation with 20 new products planned.

Net Worth and Income Sources

Shilpa Shetty Kundra’s estimated net worth is ₹1,400 to ₹1,500 crore as of 2025. Annual income from all sources totals ₹70 to ₹95 crore, with Bastian Hospitality Group contributing ₹127 crore in annual restaurant revenue at the group level.

Income streams across her portfolio include film and OTT acting fees, brand endorsements, Bastian Hospitality revenue share, IOSIS Wellness franchise income, Simple Soulful app revenue, investment returns and dividends from Viaan Industries, and angel investment returns. Her Mamaearth IPO exit alone, generating ₹45.13 crore from an investment of ₹5.83 crore, demonstrates the outsized return potential that early-stage celebrity investing can generate when the company fundamentally delivers on its growth promise.

Also, Shilpa Shetty Kundra and Raj Kundra held an 11.7% stake in the Indian Premier League franchise Rajasthan Royals between 2009 and 2015. This was one of her earliest and most high-profile investment partnerships, predating her startup investment activity. They exited the stake in 2015.

In 2017, Shilpa Shetty Kundra co-launched The Billennium Divas Angel Fund with Maharashtra State BJP spokesperson Shweta Shalini, in collaboration with Navi Mumbai Angel Network. The fund was dedicated to women entrepreneurs and women-centric startups, positioned as the second such fund in India after the SAHA fund. The fund was soft-launched at the FICCI Road To GES event.

Investing Philosophy

Shilpa Shetty Kundra’s investment choices are consistently aligned with categories she has personal conviction about, including health, wellness, clean eating, sustainable living, and products she has personally tested and used. Unlike many celebrity investors who back startups purely for financial returns or brand visibility, her portfolio reflects a recurring theme of personal validation before financial commitment.

She has stated: “The brand has to be bigger than you. The brand has to be synonymous with what I believe in.”

This approach of personal use first and investment second is evident in her WickedGud, Nutrispray, KisanKonnect, and Mamaearth investments, all of which align directly with her publicly known commitment to clean eating, holistic wellness, and natural products.

[Disclaimer: This article has been updated with Shilpa Shetty Kundra’s most recent investment portfolio. Any future additions, new investments, or changes to her portfolio will be added and revised in this post regularly.]