MANNLICH raises $294K in seed round led by BeyondSeed

Direct-to-consumer men’s grooming brand MANNLICH has secured $294,000 in a seed funding round led by BeyondSeed.

The round also included participation from Chandigarh Angels Network, Signal Ventures, Growth Sense, Growth91, and a group of angel investors including Arjun Vaidya, Arush Chopra, Megha Sabhlok, and Gaurav Kumar.

The company said the capital will be used to strengthen its research and development capabilities and expand its team, with a focus on R&D and branding.

Founded in 2023 by Pritam Kudev, MANNLICH is a D2C men’s grooming brand focused on products that are dermatologically tested and positioned around German-quality standards. The brand’s portfolio is designed for men’s grooming needs and excludes ingredients such as parabens and sulphates.

MANNLICH sells through its own website and across marketplaces and quick commerce platforms including Amazon, Flipkart, Blinkit, Instamart, BigBasket, and Tira Beauty, building an omnichannel presence in the segment.

Pritam Kudev, Founder of MANNLICH, said, “At MANNLICH, we have always believed that the best grooming routine is one you barely think about, it just becomes part of who you are. Our mission has been simple: bring German-quality grooming products within reach of every Indian man, making self-care effortless, accessible, and completely stigma-free. Growing 4x year-on-year while staying bootstrapped and profitable tells us we’re on the right path. We started with a problem worth solving. Now we have the resources to solve it at scale.”

The company said it is currently operating at an annual recurring revenue of $1.5 million and has recorded 4X year-on-year growth. It is positioning itself in India’s men’s grooming market with products across personal care categories tailored to everyday use.