Boldfit Raises Over ₹400 Crore Series B Funding Led by Bharat Value Fund
Bengaluru-based sports and fitness brand Boldfit has raised over ₹400 crore ($42 million) in Series B funding led by Bharat Value Fund, with participation from Bessemer Venture Partners. Supported by marquee investors including cricketer KL Rahul and former tennis champion Sania Mirza, the brand will deploy the capital to scale offline retail stores, build domestic manufacturing capabilities, and evaluate strategic acquisitions. Boldfit recorded ₹304 crore in revenue and ₹35 crore in net profit in FY25.
Bengaluru-based sports, fitness, and wellness brand Boldfit has secured over ₹400 crore ($42 million) in its Series B funding round. The round was led by Bharat Value Fund (managed by The Wealth Company Alternates, part of the Pantomath Group), with participation from existing investor Bessemer Venture Partners.
The fresh investment marks one of the largest domestic private equity deals in India’s direct-to-consumer (D2C) fitness and sports-products ecosystem in recent years.
At-a-Glance: Boldfit Funding & Financial Key Metrics
| Metric / Parameter | Details |
| Primary Keyword | Boldfit funding |
| Funding Round | Series B |
| Amount Raised | Over ₹400 Crore (~$42 Million) |
| Lead Investor | Bharat Value Fund (The Wealth Company Alternates / Pantomath Group) |
| Participating Investors | Bessemer Venture Partners |
| Prominent Investor / Backers | Cricketer KL Rahul, Tennis Star Sania Mirza |
| Founders | Pallav Bihani & Aasshna Guptaa (Founded in 2018) |
| Operating Revenue (FY25) | ₹304 Crore (up 117% from ₹140 Crore in FY24) |
| Net Profit (FY25) | ₹35 Crore (up 108% from ₹16.82 Crore in FY24) |
| Customer Base & Portfolio | 2+ Crore annual customers | 400+ SKUs |
| Previous Fundraise | ₹110 Crore Series A (November 2024, led by Bessemer) |
Strategic Capital Deployment & Expansion Plans
Boldfit plans to use the new capital to scale beyond its established e-commerce footprint into an omnichannel sports brand. Key focus areas for deployment include:
- Nationwide Retail Footprint: Expanding physical retail presence and store distribution across major Indian metro cities and Tier-II hubs.
- Domestic Manufacturing & Supply Chain: Investing in centralized manufacturing capabilities and supply chain technology to ensure product consistency and innovation.
- Product R&D: Accelerating new product development across performance sportswear, footwear, exercise equipment, fitness accessories, and nutritional supplements.
- Inorganic Growth: Evaluating selective strategic acquisitions to expand category coverage and acquire specialized operational capabilities.
“Pallav has achieved what few direct-to-consumer founders are able to manage—rapid, category-defining scale anchored by profitability,” noted Madhu Lunawat, Founder and Whole-time Director at The Wealth Company Asset Management.
High Growth Trajectory Anchored by Profitability
Founded in 2018 by Pallav Bihani and Aasshna Guptaa, Boldfit has grown rapidly while maintaining strong unit economics. The brand serves over 2 crore customers annually with a catalogue spanning more than 400 products.
Indian international cricketer KL Rahul joined Boldfit as an investor and brand ambassador, strengthening the brand’s visibility in sports performance categories.
[For a full breakdown of the cricketer’s startup investments, read our feature on KL Rahul’s startup investment portfolio and every company he has backed.]
The brand has also onboarded former Indian tennis champion Sania Mirza among its marquee backers.
Broader Sector Dynamics in India’s Sports Ecosystem
The Boldfit funding deal highlights growing investor interest in India’s sports, activewear, and fitness market:
- Agilitas Sports: In June 2026, former Puma India MD Abhishek Ganguly’s sportswear platform Agilitas raised ₹225 crore from Nexus Venture Partners and Zerodha’s Rainmatter.
- PlayBlue: In July 2026, sports retail platform PlayBlue secured $2.7 million in seed funding from Centre Court Capital, MIXI Global, and WEH Ventures to build out an omnichannel sports retail store network.
As consumer demand shifts toward active lifestyles, Boldfit’s Series B round positions the company to transform from an online-first D2C brand into an integrated, domestic sports manufacturing and retail powerhouse.