PlayBlue Raises $2.7 Million Seed Funding to Build Omnichannel Sports Retail Platform
According to the company, PlayBlue brings together more than 100 Indian and international brands across categories such as sportswear, footwear, equipment, fitness gear, and nutrition.
Omnichannel sports retail startup PlayBlue has raised $2.7 million in a seed funding round co-led by Centre Court Capital and MIXI Global, with participation from WEH Ventures.
The company plans to use the fresh capital to launch its first flagship retail stores, build its pan-India e-commerce platform, strengthen its technology infrastructure, and expand its brand partnerships.
Founded in 2025 by Satyam Trivedi and Jayam Vora, PlayBlue is building a multi-brand omnichannel sports retail platform catering to athletes, fitness enthusiasts, and recreational sports players across India. The platform offers a wide range of products, including sports equipment, athleisure apparel, footwear, fitness accessories, recovery products, and sports nutrition.
According to the company, PlayBlue brings together more than 100 Indian and international brands across categories such as sportswear, footwear, equipment, fitness gear, and nutrition. Its retail model combines large-format experiential stores with an integrated online platform offering expert-assisted product discovery, unified inventory, and nationwide delivery.
As part of its expansion strategy, PlayBlue will open its first 15,000-square-foot flagship store in Bengaluru, followed by destination stores in Mumbai and Delhi NCR across prominent high streets and premium malls. The company also plans to launch its e-commerce platform to serve customers across India.
Looking ahead, PlayBlue aims to build a network of more than 150 stores over the next five years, serve over 10 million users, and surpass ₹5,000 crore in annual revenue. In the near term, the startup is targeting ₹100 crore in revenue while achieving operational profitability before pursuing its next round of funding.