Bhuvan Bam Launches Premium Fragrance Brand Sarkar
The brand has debuted with 4 eau de parfum variants, each formulated with a 25% perfume oil concentration to deliver longer-lasting performance.
Actor, creator and entrepreneur Bhuvan Bam has entered India’s premium fragrance market with the launch of Sarkar, a unisex fragrance brand co-founded with Rohit Raj and iPlix founders Neel Gogia and Jag Chima.
Positioned as a premium yet accessible fragrance label, Sarkar aims to cater to consumers seeking luxury-inspired scents for everyday wear.
The brand has debuted with 4 eau de parfum variants, each formulated with a 25% perfume oil concentration to deliver longer-lasting performance. It also offers a “Build Your Own Bundle” option, allowing customers to customise fragrance combinations.
According to the founders, the brand is built around the idea of confidence, individuality, and personal presence, rather than traditional gender-specific fragrance positioning. The fragrances are designed to appeal to modern consumers who see scent as an extension of their personality and lifestyle.
Commenting on the launch, Bhuvan Bam said Sarkar is intended for the “aspirational leader”, someone who values authenticity, ambition, and self-expression. Rather than positioning itself as a celebrity merchandise label, the company aims to build a long-term consumer brand in the premium fragrance category.
The products are available through the brand’s direct-to-consumer (D2C) website, with plans to strengthen its digital presence and expand its reach among India’s growing base of premium beauty and lifestyle consumers.
The launch comes as India’s premium fragrance market continues to witness strong growth, driven by rising disposable incomes, increased demand for luxury personal care products, and the rapid expansion of D2C beauty brands. Celebrity-founded consumer brands have also gained momentum in recent years as creators diversify beyond entertainment into lifestyle and retail businesses.
Sarkar marks Bhuvan Bam’s latest entrepreneurial venture, adding premium fragrances to the growing list of creator-led consumer brands targeting India’s evolving lifestyle market.