Clean-label snacking brand Twiddles, co-founded by cricketer Yuvraj Singh and Alfinity Studios, has partnered with Barista Coffee to launch a co-branded range of snacks across 470+ Barista outlets nationwide. This marks one of the most expansive café-snack rollouts in India’s QSR segment.
The Twiddles x Barista lineup features premium multigrain bars, energy bites, and nut mixes—developed through months of R&D and customer insights.
These clean-label snacks are crafted to pair with Barista’s artisanal coffee, offering health-conscious consumers functional snacking options without compromising on taste.
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“Partnering with Barista allows us to bring mindful snacking into people’s everyday coffee rituals,” said Yuvraj Singh, Co-founder of Twiddles. “This isn’t just a product launch—it’s a movement toward better choices.”
Barista CEO Rajat Agrawal added, “With Twiddles, we’ve found a partner that shares our passion for thoughtful innovation. This collaboration enhances our offerings beyond great coffee and reflects our shared commitment to quality.”
As Twiddles scales its mission of combining taste with nutrition, Barista’s wide network offers the perfect platform to reach India’s evolving café consumers.
