AI-native wholesale platform WizCommerce has closed an $8 million Series A round, led by Peak XV Partners (formerly Sequoia India) and joined by Blume Ventures, Z47, and Alpha Wave.
The company said the fresh capital will be used to accelerate its U.S. expansion, strengthen go-to-market efforts, and scale development of its AI-powered sales, commerce, and B2B payments platform.
Founded by Divyaanshu Makkar (ex-Bessemer Venture Partners, ex-EY-Parthenon) and Vikas Garg (ex-Zomato) in 2020, WizCommerce is modernising the $10 trillion U.S. wholesale market, which still runs heavily on spreadsheets, outdated portals, and manual order-taking.
The platform operates on a SaaS subscription + transaction-driven model, giving distributors AI-powered tools for quoting, storefronts, ERP integrations, catalog management, payments, and lifestyle image generation.
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It currently processes over $100M in GMV annually, with 700+ sales reps and 300K+ buyers across categories like home décor, lighting, and general merchandise.
With this round, WizCommerce plans to double down on AI and launch an AI workforce for distributors, aimed at automating both back-office and front-office operations. The company is also hiring across engineering, AI, product, and GTM roles, with hubs in the U.S. and India.
