WiseLife, a rising brand in the yoga and home fitness space, has raised ₹8 crore in a pre-Series A funding round led by Rukam Capital.
The round also saw participation from all four judges of Shark Tank India Season 3 — Aman Gupta, Anupam Mittal, Ritesh Aggarwal, and Namita Thapar. This follows its earlier $145K seed round in September 2024.
The fresh funds will help WiseLife scale its vision of becoming India’s leading brand for sustainable and stylish yoga essentials.
The startup plans to invest in new product development, content-driven community initiatives, and expanding its distribution footprint across the country.
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Launched in 2022 by Prateek Kedia, WiseLife was born out of a mission to make wellness more accessible and design-focused. The brand offers a range of eco-friendly yoga mats, fitness gear, and lifestyle products that combine aesthetic appeal, functionality, and sustainability.
With the Indian yoga mat market expected to grow from $1.4B in 2024 to $2.2B by 2033, WiseLife aims to tap into this momentum. The startup is gearing up to launch new product lines, enhance its content and community outreach, and strengthen its presence in both online and offline channels.
