Pune-based design brand Tickle Your Art made a memorable appearance on Shark Tank India Season 4 finale, in a Divyang special episode featuring Jeet Adani as a special mentor.
Founded by Shweta Runwal, the brand is a purpose-driven social enterprise that collaborates with artists born with intellectual disabilities to create unique lifestyle products, including stationery, tableware, jewelry, and apparel.
The founder sought ₹21.3 lakh for 7% equity, valuing the brand at ₹3.04 crore. When asked about the significance of this number, Dhriti’s mother explained that 21.3 represents Down syndrome.
Sharks Anupam Mittal and Aman Gupta were deeply moved by their interaction with Dhriti and her sister. “It’s not a disease, it’s a condition,” Dhriti told them.
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Her mother showcased a range of their products, including notebooks and other stationery.
Namita Thapar received a jewelry piece and learned that the brand had earned ₹20 lakh in the past year, with ₹10 lakh in profits. “We’ve been profitable from day one,” Dhriti’s mother shared.
An emotional Anupam praised Dhriti’s unique perspective, recalling how she and her sister replaced the concept of an “evil eye” with a “bright eye,” a simple yet profound idea. “In just five minutes, I realized how differently these kids think. It blew my mind,” he said. Touched by their journey, he offered Dhriti’s mother exactly what she had asked for, saying, “This has been an eye-opener. I’ll invest under your terms.”
During the pitch, sharks Aman Gupta and Anupam Mittal joined hands to invest in the company. While Namita Thapar offered to connect her with the founders of Palmonas, a jewelry brand she had previously invested in. Guest shark Srikanth Bolla chose not to invest but offered a donation.
After the pitch, Jeet Adani further supported the initiative by offering ₹20 lakh as a grant.
