Foodtech major Swiggy has announced it will shut down Pyng, its professional services marketplace, by the end of October 2025, just six months after its launch.
In an email to sellers, the Pyng team cited challenges with unit economics and customer retention, noting that while engagement and feedback were strong, the model was not financially sustainable. The platform will remain active until October 31, allowing ongoing service interactions to conclude before the final closure.
Launched in April 2025, Pyng connected users with professionals across categories such as health and wellness, finance, astrology, travel, and education. Despite recording over 10,000 downloads on Google Play, the initiative couldn’t achieve the scale needed to sustain Swiggy’s broader diversification goals.
Founded in 2014 by Sriharsha Majety, Nandan Reddy, and Rahul Jaimini, Swiggy has evolved from a food delivery startup into a multi-vertical digital platform, experimenting with ventures ranging from grocery delivery to concierge services. However, many of its non-core experiments have been short-lived.
The closure of Pyng follows a series of strategic exits including Swiggy Genie, its hyperlocal delivery service, and Minis, a SaaS tool for D2C brands. Recent launches such as SNACC (10-minute food delivery), Crew (travel and concierge), and Toing (budget meals) reflect Swiggy’s ongoing efforts to identify scalable, profitable segments.
The decision also comes amid fierce competition in India’s quick-commerce market, where Swiggy’s Instamart competes with Blinkit, Zepto, and new entrants like Amazon and Flipkart Minutes. While Instamart helped Swiggy post a 54% rise in operating revenue to ₹4,961 crore in Q1 FY26, losses widened by 96% year-on-year to ₹1,197 crore.
Last month, Swiggy announced plans to spin off Instamart into a separate subsidiary, reinforcing its focus on operational efficiency. As of the latest trading session, Swiggy shares closed 1.54% higher at ₹449.4 on the BSE, reflecting cautious investor optimism amid the company’s latest strategic pivot.
