Swiggy Instamart, a leading quick-commerce platform, has broadened its footprint by launching services in 100 cities across India, addressing the growing demand for ultra-fast 10-minute deliveries, particularly in tier II and III cities.
This expansion provides millions of customers with access to an extensive catalog of over 30,000 items, including groceries, daily necessities, electronics, smartphones, apparel, cosmetics, toys, and more—delivered within just 10 minutes, the company revealed.
As part of this growth, Swiggy Instamart recently extended its operations to cities such as Raipur, Siliguri, Jodhpur, and Thanjavur.
“We have noted that there is significant traction for convenience-led retail much beyond Indian metros, as both consumer behaviour and the value-proposition of quick-commerce evolve in tandem. Our expansion to 100 cities strengthens our reach and allows us to better serve growing consumer needs in underserved geographies,” Swiggy Instamart CEO Amitesh Jha said.
To support this expansion, Swiggy Instamart is scaling up its darkstore network with the introduction of ‘megapods’—large storage facilities ranging from 10,000 to 12,000 square feet.
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These fulfillment centers can accommodate up to 50,000 stock-keeping units (SKUs), tripling the product variety compared to traditional darkstores.
“The expanded assortment opens up non-grocery categories but also enhances grocery selection available on the platform. This includes a mix of FMCG and D2C brands, as well as local brands tailored to the unique preferences of customers in each city,” the company added.
