Skincare Startup LNGVTY Raises ₹5 Crore Seed Funding Led by Rukam Capital

Mumbai-based skincare startup LNGVTY has raised ₹5 crore in a seed funding round led by consumer-focused venture capital firm Rukam Capital, as the brand looks to expand its presence in India’s fast-growing science-backed skincare market.

The company said it will use the fresh capital to strengthen its direct-to-consumer (D2C) marketing efforts, expand its product portfolio, invest in research and development, and build its leadership team to support nationwide growth.

Founded by Nishit Ratthe, LNGVTY is a science-led skincare brand built around the emerging concept of skin longevity, a preventive approach that focuses on maintaining the skin’s long-term health and biological function rather than only addressing visible signs of ageing. The category has been gaining traction globally as consumers increasingly seek clinically backed formulations that support skin health over time.

LNGVTY’s flagship range, Skin Longevity System 5, is based on five biological processes associated with skin health, including skin renewal, barrier repair, dermal matrix support, hydration, and inflammation management. According to the company, its formulations have undergone independent third-party testing over a 75-day usage protocol to evaluate their effectiveness.

Commenting on the investment, founder Nishit Ratthe said the funding will help the company accelerate product innovation and expand awareness around preventive skincare in India. He added that LNGVTY aims to build a science-first skincare brand that focuses on long-term skin health rather than quick cosmetic fixes.

Rukam Capital, which has backed several consumer brands across beauty, lifestyle, and retail sectors, said the investment reflects growing consumer demand for clinically backed skincare products and preventive wellness solutions. The firm believes ingredient-led brands addressing emerging consumer trends are well positioned for long-term growth.