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Home » Sharrp Ventures Leads Rs 40 Cr Series A Investment In Cava Athleisure
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Sharrp Ventures Leads Rs 40 Cr Series A Investment In Cava Athleisure

sushreeBy sushreeFebruary 2, 2026Updated:February 2, 2026No Comments2 Mins Read
Cava Athleisure co-founders
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Bengaluru-based everyday-wear brand Cava Athleisure has raised ₹40 crore in a Series A funding round led by Sharrp Ventures, which contributed ₹21 crore.

The round also saw participation from V3 Ventures and existing investor Spring Marketing Capital. Following the investment, the company has been valued at ₹215 crore.

The fresh capital will be used to accelerate new product development, strengthen brand-building efforts, expand omnichannel distribution, and deepen the leadership team.

The company aims to scale its presence across online and offline channels while building a stronger product pipeline for everyday and active wear.

Cava Athleisure was co-founded by sisters Ria Mittal and Shreya Mittal in 2020, who launched the brand after identifying a gap in the Indian market for versatile apparel that could move easily between workouts and daily life.

Backed by decades of family experience in garment manufacturing, the founders built the brand with a focus on fabric quality, comfort, and India-specific fits.

1Buy.AI Secures Rs 32.5 Crore Seed Investment by 100Unicorns 

The direct-to-consumer brand designs and retails athleisure and loungewear for men and women, including leggings, joggers, tops, and sweatshirts.

Its products are made using materials such as BCI-certified cotton and recycled polyester, with sustainability embedded across sourcing, production, and packaging. Cava operates a backward-integrated production facility in Bengaluru, allowing tighter control over design, quality, and manufacturing processes.

Targeting Gen Z and millennial consumers aged 15–30, Cava positions itself around a function-first, design-led philosophy. The company has scaled rapidly since inception and is projected to close FY26 with ₹40 crore in revenue.

V3 Ventures
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