Conversational AI startup Rifa AI has raised $1.1 million in a funding round led by Seaborne Capital, with participation from NASSCOM and FalconX.
The capital will be used to scale operations in North America, enhance its conversational AI platform for call centers, and develop highly compliant, modular voice solutions for regulated industries.
Founded in 2023 by Sameer Fulzele and Shubham Khoker, Rifa AI builds voice AI agents to help enterprises automate customer interactions across sectors such as insurance, healthcare, and financial services.
The platform enables real-time, autonomous voice conversations by integrating AI models with decision trees, policy-driven workflows, and backend APIs. It is designed to remain fully compliant with regulations like HIPAA and TCPA.
The startup claims its platform can reduce call volumes handled by human agents by up to 70% and resolve up to 60% of queries end-to-end through AI voice agents. Rifa AI has processed over 3 million minutes of customer interactions.
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With a team of over 20 members based in Mumbai and San Francisco, Rifa currently works with clients including health insurers, underwriters, and debt collection agencies in the US. The company is competing with firms such as Leena AI, NimbusWeb, and Yellow AI in the voice automation space.
The founders aim to bring intelligent automation to high-stakes environments, replacing large-scale call centers with lean, efficient operations powered by AI.
