Bollywood actor Ranveer Singh’s SuperYou, a protein supplements brand, has raised Series A funding from Zerodha co-founders Nikhil Kamath and Nithin Kamath, through Rainmatter Capital, the venture capital arm of Zerodha as reported exclusively by Inc42.
However, the exact investment amount remains undisclosed.
Launched in November 2023, SuperYou was founded under the Think9 Consumer Technologies venture studio. Ranveer Singh holds a 50% stake in the brand, while the remaining shares are with Nikunj Biyani and Think9 Consumer Technologies.
SuperYou currently offers protein wafers in multiple flavors. The startup plans to utilize the new funds to expand its product range, including breakfast cereals, biscuits, protein powders, and snacks, while scaling up production.
“We want India to transform from a protein-deficient to a protein-sufficient country. For this, we will bring protein in different forms,” said Nikunj Biyani, adding that SuperYou has adopted an aggressive pricing strategy to make its products accessible to a broader audience.
SuperYou aims to invest ₹40–50 crore over time, targeting ₹500 crore in revenue within the next five years.
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The brand’s products are currently sold via its own website and e-commerce platforms like Amazon, Flipkart, Zepto, Blinkit, and Swiggy Instamart, along with retail stores such as Reliance Fresh, Noble Plus, Wellness Forever, and 7/11.
SuperYou adds to Think9 Consumer Technologies’ portfolio, which includes brands such as The Good Bug, Kingdom of White, and Sorrentina.
It also expands Rainmatter Capital’s health and fitness portfolio, which includes startups like Ditch The Guilt, Evolved Foods, and Fittr.
