E-commerce service startup Point AI (formerly Try ND Buy) has raised $5.3 million in a funding round led by Yali Capital, with participation from Lip-Bu Tan, CEO of Intel Corporation and chairman of Walden Catalyst, and Tremis Capital.
The funding will support the company’s market expansion, product refinement, R&D efforts, and new talent acquisition.
Founded by Nitin Vats, Point AI provides artificial intelligence solutions to e-commerce companies, helping them improve conversions, reduce product returns, and create more personalized shopping experiences.
The company’s platform combines commerce data, consumer behavior insights, and supply chain inputs to power its AI models.
The startup works with online retailers, marketplaces, and direct-to-consumer brands, serving clients in 12 countries, including Flipkart, Myntra, and Japan’s Rakuten. The company currently operates from offices in Bengaluru, Noida, and Shanghai.
With the fresh capital, Point AI aims to deepen its partnerships with large merchants and marketplaces that manage high-volume returns and complex product assortments.
