Phool.co records Rs 77 Cr revenue in FY25, enters profitability

Eco-conscious consumer brand Phool.co reported strong financial growth in FY25, with revenue rising to Rs 77 crore and the company posting a profit after recording losses in the previous fiscal year.

The Kanpur-based startup, backed by actor Alia Bhatt, saw its operating revenue grow by 54% year-on-year from Rs 50 crore in FY24, according to regulatory filings.

The majority of the income came from product sales, which touched Rs 76.5 crore during the fiscal. The company also generated a smaller share of income through non-operating sources.

Founded in 2017 by Ankit Agarwal, Phool.co has built its business around “flowercycling” technology that transforms temple floral waste into sustainable lifestyle and home fragrance products.

Also Read – Phool.co Success Story: India’s First Startup to Recycle Temple Flowers

Its offerings include incense sticks, incense cones, bambooless variants, havan products, mosquito repellents, and car fragrance solutions.

The startup’s total expenditure increased to Rs 75 crore in FY25, compared to Rs 55 crore a year earlier, as it continued expanding operations and investing in brand visibility. Procurement and production-related costs formed the largest share of spending, while marketing and employee expenses also rose significantly during the year.

Even with higher spending, Phool.co managed to improve margins and operational efficiency, enabling it to report a profit of Rs 2.5 crore in FY25 against a loss of Rs 5 crore in FY24.

The company also reduced its cash burn per revenue rupee, reflecting tighter cost management and better business efficiency.

As of the end of March 2026, Phool.co held current assets worth Rs 56.7 crore, including cash reserves of Rs 13.7 crore.

Phool.co has raised close to $12.7 million in external funding so far. Its earlier Series A financing round was led by Sixth Sense Ventures, with participation from investors including Alia Bhatt and IAN Fund.