Bengaluru-based fresh produce brand Origin Fresh has secured $1 million in a pre-seed funding round led by Aeravti Ventures, with participation from a group of ultra-high-net-worth individuals (Ultra HNIs).
The newly raised capital will be used to strengthen the company’s delivery network and develop advanced infrastructure to enhance the customer experience.
Founded in 2020 by Prashanth Vasan and Sidharth Raveendran, Origin Fresh delivers farm-fresh, untouched produce directly to consumers, eliminating middlemen to ensure superior quality at competitive prices.
The brand prioritizes freshness and quality over speed, encouraging thoughtful meal planning and a healthier lifestyle.
Prashanth Vasan, Co-Founder & CEO, shared:
“We are excited to welcome investors who believe in our vision to revolutionize the fresh produce market. Their trust reinforces our responsibility to achieve our goals effectively and thoughtfully.”
Committed to delivering produce from farm to home within 12 hours, Origin Fresh has gained rapid traction, surpassing 5,000 orders within the first 40 days of launch. Over 60% of customers placed repeat orders within two weeks, reflecting strong consumer trust.
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With an exclusive focus on fresh produce, the brand has built a solid reputation among health-conscious consumers. Its diverse catalog offers over 250 products, including a variety of exotic fruits and vegetables, catering to those seeking premium quality and nutrition.
