Direct-to-consumer nutrition startup Supply6 has raised $1.1 million (~₹9.1 crore) in a seed round led by Zeropearl VC, with participation from entrepreneurs including Kunal Shah, Ashutosh Valani and Priyank Shah (Co-founders of Renee Cosmetics), and Yogesh Kabra (Founder of XYXX).
The fresh funds will be used to expand it’s product pipeline, invest in clinical research, launch new formats, and scale into GCC and English-speaking markets. The company also plans to strengthen leadership across growth, product, and strategy.
Founded in 2020 by Vaibhav Bhandari and Rahul Jacob, Supply6 creates science-backed nutrition products inspired by the six pillars of balanced nutrition — protein, carbs, fats, fibre, vitamins, and minerals.
Its flagship Supply6 360 sachet delivers a blend of over 63 nutrients, probiotics, and plant-based superfoods to bridge dietary gaps in daily meals. The startup’s latest offering, Supply6 Salts, is a sugar-free hydration mix designed for everyday wellness. With a customer base of more than 2 lakh users and a 45% repeat purchase rate, the startup distributes through its own website, Amazon, Flipkart, and quick-commerce platforms like Blinkit, Zepto, and Instamart.
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Backed by AB de Villiers as brand ambassador, Supply6 is building consumer trust while eyeing international markets. The company had earlier raised ₹10 crore in funding and secured a ₹25 lakh grant from the Karnataka government.
With India’s dietary supplements market valued at $5.17 billion in 2024 and projected to grow at a 13% CAGR through 2030, Supply6 is positioning itself to scale responsibly while making everyday nutrition accessible and effortless.
