Superfood brand Nourish You has raised ₹16 crore (approximately $1.84 million) in its Series A funding round, led by SIDBI Venture Capital.
The new funding will support Nourish You in scaling operations, improving customer retention, and entering new markets.
The company plans to expand its superfoods and protein offerings with innovative product launches while strengthening its presence in key international markets, including Australia, Europe, and the US.
Additionally, the brand is incorporating AI-driven technology to personalize consumer experiences and enhance engagement.
Founded in 2015 by Sowmya Reddy, Krishna Reddy, and Rakesh Kilaru, Nourish You offers a variety of superfoods, including quinoa, chia seeds, millets, and edible seeds like flax, pumpkin, sunflower, and watermelon.
Its portfolio also includes breakfast cereals such as muesli and fills. The products are available on its website and leading e-commerce platforms like Amazon, Flipkart, and BigBasket.
Krishna Reddy, Co-founder of Nourish You, said, “This investment marks a pivotal milestone in our journey to make sustainable superfoods a part of everyday nutrition. With SIDBI Venture’s support, we are set to scale rapidly, drive product innovation, and solidify our position as a global superfoods leader.”
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The company manages 5,000 acres of quinoa and chia farms across Rajasthan, Karnataka, and Madhya Pradesh and exports its products to Singapore, Nepal, Kenya, Dubai, Mongolia, and the Maldives.
In 2023, the startup raised $2 million in seed funding from individual investors like Y Janardhana Rao, Rohit Chennamaneni, and Nikhil Kamath. That same year, Nourish You expanded its portfolio by acquiring vegan dairy brand One Good for an undisclosed amount.
Nourish You competes with brands like True Elements, Slurrp Farm, and Jiwa in India’s growing superfood market.
