BlackCarrot, the homegrown dinnerware brand backed by actor Neha Dhupia, has crossed ₹1.4 crore in total funding. The most recent investment of ₹30 lakh was secured on Zee TV and Zee5’s startup reality show Ideabaaz, where the deal was led by Titan Shaili Chopra at a valuation of ₹15.3 crore.
The show features business leaders including Arjun Vaidya, Jimmy Mistry, Sandesh Sharda, Anupam Bansal, Shaili Chopra, Archana Jahangir, Priyanka Salot, Rishabh Mariwala, Pawan Jaggi and Simran Mohapatra. BlackCarrot received multiple offers before closing its deal with Shaili Chopra.
Over the past 12 months, BlackCarrot has also raised capital from Venture Catalysts, We Founder Circle, EvolveX Accelerator, GX Ventures and Suraj Nalin of PlaySimple Games. Celebrity investors Neha Dhupia and Agnello Dias have joined the brand’s cap table as well.
Founded by Yadupati Gupta and Vishal Gupta, BlackCarrot focuses on creating dinnerware centered on health safety, everyday functionality and modern design. The brand uses bone-china-free ceramic, lead-free glassware and 304 food-grade stainless steel across its range.
“We are excited and grateful for the opportunity to present BlackCarrot on Ideabaaz and to partner with Shaili Chopra. This funding will help us grow across D2C, marketplaces, quick commerce and offline retail. We are also preparing for a larger round to support our scale-up plan,” said Yadupati Gupta, Co-founder and CEO of BlackCarrot.
Neha Dhupia said, “BlackCarrot stands for conscious living through thoughtful design and safe materials. I am proud to be associated with a brand that is elevating how Indian families dine together.”
BlackCarrot products are available on Zepto, Swiggy Instamart, Tata Cliq Luxury, Myntra, Amazon, Flipkart and Nykaa Fashion. The brand has also entered modern retail through Nature’s Basket and Food Square.
