D2C fashion brand MyDesignation has raised $1.25 million (around ₹10.7 crore) in seed funding.
The round was led by Multiply Ventures, with support from Veltis Capital, Sattva Ventures, Dominor Investment Holdings, and Green Trunk Ventures.
The brand plans to use the funds to hire new talent, improve its technology, grow its offline presence, and explore new markets.
Started in 2020 by husband-wife duo Swaroop Krishnan and Gopika Menon, MyDesignation offers trendy fashion and lifestyle products. What sets them apart is their independent approach — they don’t sell through third-party platforms or marketplaces. This gives them complete control over the customer experience.
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The Thiruvananthapuram-based company has already built a loyal community of over 5 lakh customers, with 35% of them coming back every month.
Their goal now is to double that number by the end of the year. With big plans for expansion and a strong vision, MyDesignation is carving out its own space in the crowded D2C fashion market, where it competes with names like NNNOW, Nicobar, and Yepme.
