New Delhi-based FMCG brand Mitra has secured ₹14 crore ($1.6 million) in a bridge equity round led by Bestvantage Investments, with participation from a Dubai-based family office and other existing marquee investors.
The fresh capital will be channelled into launching a 3,000-tonne refined flour (maida) plant in October 2025, expanding into millet-based and lifestyle food categories such as gluten-free, sugar-free, and diabetic-friendly flours, along with organic spices.
Mitra also plans to strengthen its presence in GCC markets while deploying smart manufacturing technologies to boost efficiency.
Founded in 2023 by Abhishek Kaushik, Mitra has built its brand around its unique stone-grinding ‘Chakki Fresh’ methodology, preserving nutritional value and freshness.
The company has seen strong traction in tier II and tier III cities, with a 92% repeat purchase rate, by offering premium-quality products at mid-range prices.
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The brand has scaled its revenues from ₹11 crore in FY24 to ₹40 crore in FY25 and is on track to surpass ₹120 crore in FY26. With the upcoming plant, Mitra expects to increase monthly recurring revenue from ₹12 crore to ₹17 crore by November 2025. The company is already EBITDA positive.
To date, Mitra has raised ₹25 crore in total funding and is gearing up for a Series A round in April 2026, aiming for a ₹500 crore valuation as it expands its manufacturing footprint, product lines, and global reach.
