Lehlah, a content-commerce platform enabling influencers to earn by recommending products, has raised ₹12.5 crore ($1.46 million) in a seed funding round led by Gruhas, the investment firm co-founded by Zerodha’s Nikhil Kamath and Puzzolana Group’s Abhijeet Pai.
The fresh capital will be used to introduce new features, expand its team, and strengthen its presence in India’s growing influencer-driven shopping market.
Founded in December 2022 by Ashna Ruia, daughter of Essar Group director Prashant Ruia, Lehlah collaborates with top e-commerce platforms like Myntra, Meesho, Flipkart, and Nykaa, along with D2C brands such as Libas and Foxtale.
Initially focused on fashion and beauty, the platform is now expanding into home accessories and gadgets.
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Lehlah operates with a 50-member team, with its marketing division in Mumbai and tech team in Bengaluru.
The platform follows a commission-based model, where brands pay only when sales are generated through influencer recommendations.
Currently, influencers using Lehlah earn between ₹50,000 to ₹1,00,000 per month, reflecting the platform’s potential to provide sustainable income opportunities for content creators.
