In the fast-paced world of entrepreneurship, there are those who dare to dream big and embark on a journey to revolutionize industries. Among these trailblazers is Kuldip Purohit, the Co-founder and CBO of Royal Brothers. With a vision to transform the way Indians commute, Royal Brothers team has taken the concept of mobility solutions to new heights, building India’s largest mobility solutions provider.
Royal Brothers, founded in 2015, has grown to become a powerhouse in the industry. With a presence in 8 states, 23 cities, and even expanding internationally to 3 cities, the company is revolutionizing the way people think about transportation. “We are obsessed with the concept of ‘Why buy when you can rent’,” says Kuldip, highlighting the company’s commitment to offering convenient and affordable mobility options.
Starting with just five motorcycles in Bangalore, Royal Brothers faced numerous challenges in its initial years. The biggest hurdle was capital, which they tackled through bootstrapping until 2019. However, the team’s unwavering focus on profitability and their dedicated approach helped them overcome these obstacles and build a trusted brand.
Kuldip’s passion for business and his relentless pursuit of excellence have been instrumental in the company’s success. “Right from my childhood days, I was fascinated by the business world, mergers, and acquisitions being my favorite,” he shares, emphasizing that entrepreneurship was his life’s calling.
At the core of Royal Brothers’ success lies its commitment to quality and customer satisfaction. “Our USP is our quality,” says Kuldip. The company’s customer-centric approach ensures that every customer is treated like royalty and receives exactly what they have booked. This has earned them a loyal customer base and set them apart in the fiercely competitive market.
Adaptability and innovation are also key drivers of Royal Brothers’ growth. Embracing technology has been an integral part of their strategy. They were among the first to introduce online payments and EVs in their fleet, demonstrating their vision for the future of mobility. During the challenging times of the COVID-19 pandemic, they launched RBX, a subscription service that was groundbreaking in the rental industry.
While Kuldip has made numerous difficult decisions throughout his journey, they take pride in steering the company through the turbulent waters of the pandemic without letting go of any team members. This unwavering commitment to the team’s well-being speaks volumes about their leadership.
To maintain a work-life balance, he acknowledges the importance of spending quality time with family and engaging in activities that bring joy. Bike rides, vacations, reading, and regular workouts help him stay mentally and physically fit.
Innovation and creativity are fostered within Royal Brothers by allowing team members to work fearlessly, making mistakes a learning experience, and encouraging open expression of ideas. They believe that true leadership involves leading by example and remaining disciplined and calm in the face of tough decisions.
When asked about the future, Kuldip sees technology, especially AI and ML, playing a pivotal role in the bike rental industry. Automation will revolutionize parking and maintenance, while AI-based advertising will shape customer preferences and decision making.
As a measure of success, Royal Brothers believe in setting realistic goals and focusing on the impact they create in the lives of others. For them, success is not about comparisons but about making a positive difference.
In conclusion, Kuldip Purohit’s journey from a young entrepreneur with a dream to the Co-founder and CBO of Royal Brothers is nothing short of inspiring. His commitment to quality, innovation, and customer satisfaction has propelled the company to great heights.
In the words of Mark Twain, “The two most important days in your life are the day you are born and the day you find out why.” Kuldip Purohit found his “why” in transforming India’s mobility landscape, and the impact he has made is both commendable and inspiring.
