Global footwear brand Skechers has signed Indian cricketer Jasprit Bumrah as its brand ambassador. As part of the partnership, Bumrah will compete in Skechers cricket footwear and feature in the brand’s marketing campaigns, promoting both its performance and lifestyle collections.
Bumrah’s addition to the Skechers family strengthens the brand’s roster of ambassadors, which includes Yastika Bhatia and Ishan Kishan.
Skechers has also become the official kit sponsor of the Mumbai Indians team, further strengthening its presence in Indian cricket.
“I joined the Skechers family as they are known for blending comfort with cutting-edge innovation,” said Bumrah. “Their wide range of offerings makes it a perfect fit for athletes who value performance without compromising on style, especially for bowlers like me. I’m proud to represent a brand that resonates with my approach to both cricket and life.”
Rahul Vira, CEO of Skechers South Asia, expressed enthusiasm about the partnership, highlighting that Jasprit Bumrah’s relentless pursuit of excellence aligns with Skechers’ commitment to innovation and performance.
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Vira emphasized that the Skechers team of athletes exemplifies how the brand’s cricket footwear offers both comfort and performance, benefiting players at all skill levels.
He further noted that Skechers is eager to expand its presence in cricket and contribute to shaping the future of sports culture in India.
