Iztri Raises ₹10 Cr Seed Funding Led by All In Capital and Suashish Group
The startup has served 25,000+ customers in Bengaluru and trained and employed 200+ workers through its neighbourhood apartment-hub network, with same-day clothing service available.
Bengaluru-based fabric-care startup Iztri has raised ₹10 crore in a seed funding round led by All In Capital and Suashish Group, with participation from a group of angel investors, family offices and early-stage backers.
The round saw participation from investors including Anupam Mittal, Kunal Shah, Tanmay Bhat, Gaurav Munjal, Roman Saini and Abhishek Goyal. The JK Tyre family office, Shadowfax founders Abhishek Bansal and Vaibhav Khandelwal, and early-stage investor PedalStart also participated in the round.
Founded in 2024 by Rohit Ramesh and Ankit Choudhary, Iztri began operations with a focus on organising India’s largely fragmented clothes-ironing market. Ramesh previously worked at Unilever, while Choudhary has experience at Shadowfax.
Iztri operates an apartment-hub model, setting up neighbourhood hubs that combine trained workers, standardised processes and technology-enabled backend operations. The model is designed to make clothing care more predictable in terms of quality, turnaround time and service execution.
The startup currently operates only in Bengaluru, where it has served more than 25,000 customers and trained and employed more than 200 workers across its growing hub network. Iztri is targeting more than 100,000 customers over the next six months.
The company plans to use the new capital to expand its hub network, strengthen operational and technology infrastructure and move into adjacent fabric-care categories, including dry cleaning and shoe care.
The startup’s longer-term expansion plan is to deepen its presence across southern India over the next two to three years before entering India’s top metropolitan markets. The company is using the neighbourhood-hub model as the foundation for this expansion rather than relying solely on a centralised facility.
The brand’s approach is centred on standardisation and predictability in a category that remains largely informal. Its founders have previously said the company chose ironing as its starting point because it is a frequent household service, while the existing experience is often dependent on local providers and lacks predictable turnaround times. Iztri says customers can receive their clothes back on the same day, with faster turnaround possible for some orders.
The latest round follows an earlier ₹1.5 crore pre-seed investment from AJVC, led by Aviral Bhatnagar, in 2025. The funding was intended to expand Iztri’s Bengaluru network and strengthen its technology and supply-chain systems.
With the latest funding, Iztri has raised around ₹12 crore in total capital, according to recent reports.
The company is now looking to expand beyond ironing into a broader fabric-care platform, while using its hub network and operational infrastructure to build a more organised alternative to India’s fragmented clothing-care market.