House of Zelena (HOZ), a mom-wear brand focused on maternity and postpartum apparel, has raised ₹7 crore ($800K) in a seed funding round co-led by Sprout Venture Partners and M Venture Partners, with additional backing from GSF and other angel investors.
The round brings HOZ’s total funding to $1.2 million, including an earlier angel investment.
House of Zelena plans to deploy the fresh capital towards strengthening its supply chain, driving product innovation, and scaling its mom-first ecosystem with tech integrations and community-driven initiatives.
Founded in 2022 by Hina Priyadarshini and Mayank Kamal, House of Zelena is carving out a niche by prioritizing mothers over baby-first approaches that dominate the market.
Its product line includes postpartum sculptwear leggings, bump-friendly loungewear, and leakproof innerwear designed with comfort, body positivity, and emotional well-being in mind.
In just two years, the brand has built a thriving community of over 2.5 lakh mothers across India, generating more than 45 million organic monthly impressions.
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Its ZelenaCare program further strengthens this connect by offering free consultations, postpartum guidance, intimate wellness education, and emotional support for new moms.
Looking ahead, HOZ is expanding into postpartum recovery wear, intimate hygiene, and mom-activewear. It also plans to increase offline engagement through community events and its SafeToFeed café campaign.
