Hyderbad-based health and wellness startup Moderate made a notable appearance on Shark Tank India Season 4, Episode 33.
Founded in 2023 by Sreeram Reddy Vanga, Dr. Lalitha Palle, and Kartikeya Kabra, the brand impressed the investors with its innovative solutions for tackling lifestyle diseases like diabetes and obesity.
The founders entered the tank seeking ₹50 lakh for 1.25% equity, valuing the company at ₹40 crore.
Moderate’s pitch stood out as the founders showcased their flagship products – Calorie Crusher, which is a pre-supplement that reduces up to 40% of carbohydrates and associated calories from meals, and Sugar Slayer, a formula designed to lower post-meal blood sugar levels.
The products aim to help individuals manage their health without compromising on their lifestyle, addressing the growing concerns around diabetes and obesity in India.
Also Read :
Online Fashion Brand Sudathi Secures ₹1 Crore Deal on Shark Tank India S4
The sharks were intrigued by the science-backed formulations and praised the brand’s packaging and branding. Aman Gupta and Vineeta Singh particularly appreciated the sleek and modern design, calling it “exceptionally well done.”
After negotiations, Moderate secured a ₹1 crore investment for 5% equity, reducing its valuation to ₹20 crore. The deal was sealed with Aman Gupta (co-founder, boAt) and Kunal Bahl (co-founder, Snapdeal).
Bollywood actor and celebrity investor Huma Qureshi, who backs Moderate as both an investor and its Chief Product Evangelist, reacted to the brand’s success on Shark Tank India, stating:
“Moderate’s been my daily ritual, whether I’m on set or juggling life’s chaos. Really proud that our brand Moderate got a deal at Shark Tank India, but the real win. Building something that works for real lives, mine included. I’m thrilled to see Moderate swim with the sharks and prouder still to be part of India’s startup wave.”
