B2B food supply platform FarMart has appointed industry veteran Rohit Pajni to head its global processed and retail foods division.
With over 17 years of experience at major corporations like ITC and startups like AgNext, Pajni will guide FarMart’s expansion efforts across Asia, the Middle East, and Africa. This development is exclusively reported by CEO VINE.
FarMart, a leading food e-commerce platform, uses a capital-efficient approach to connect farmers directly to factories, retail, and hospitality sectors, aiming to speed up and streamline the food supply process.
Under Rohit’s leadership, the company seeks to strengthen its international presence and make significant inroads into the processed foods market.
Pajni’s career spans the entire farm-to-fork value chain, with experience in driving commercial growth, digital transformation, and operational improvements.
He played a key role in ITC’s e-Choupal initiative and led growth for Ashirvaad Atta, managing operations worth $1 billion.
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Alekh Sanghera, CEO and Co-founder of FarMart, expressed his enthusiasm about Pajni joining the team: “We are delighted to welcome Rohit to FarMart. His extensive background in large-scale operations and building global teams gives us great confidence in our shared vision. Together, we aim for remarkable growth and success.”
Rohit Pajni, now Head of Business at FarMart, said, “I’m excited to join a company committed to trust, transparency, and sustainability in the food supply chain. The evolving food landscape presents opportunities to create value for our customers. I look forward to driving innovation in processed foods and helping FarMart achieve a more resilient and sustainable future for farmers and consumers.”
About FarMart:
Founded in India, FarMart is a SaaS-B2B food commerce platform serving markets across Asia, the Middle East, and Africa. The company is known for revolutionizing food sourcing and processing, making it more efficient and sustainable.
FarMart has been ranked among the top 5 in Deloitte Tech Fast Companies for 2022 and 2023.
The platform is backed by investors such as General Catalyst, Matrix Partners India, Omidyar Network, and Avaana Capital.
