Agri-tech startup F2DF – Kisaan Ki Online Dukaan made a strong pitch on Shark Tank India Season 4, Episode 39, aiming to revolutionize the agricultural supply chain.
Founded by Ishwar Sinhmar, Rahul Dhingra, Neeraj Sinhmar, and Monika Sinhmar, the startup is an online marketplace that connects farmers directly with manufacturers, eliminating middlemen and ensuring fair pricing.
It also provides training, industry connections, and access to government schemes to empower farmers and boost their income.
The founders sought ₹50 lakhs for 1% equity, valuing the company at ₹50 crores. However, the Sharks questioned the business model and scalability.
Despite concerns, Aman Gupta saw potential in their vision and was the only Shark to make an offer.
After negotiations, F2DF – Kisaan Ki Online Dukaan secured a deal with Aman Gupta, who invested ₹50 lakhs for 2% equity and provided an additional ₹45 lakhs as debt at a 10% interest rate for two years, bringing the company’s valuation to ₹2.5 crores.
Founded in 2020 and headquartered in Rohtak, Haryana, F2DF boosts farmers’ income by lowering input costs, increasing output value, and creating new revenue streams.
By aggregating farmers on a single platform, it facilitates bulk selling, exports, and better deals.
F2DF enables commission-free buying, selling, and renting of agri-allied tools while providing users with a free online store and website to market their products without a joining fee.
It helps farmers sell their produce to large companies and the HORECA (Hotels, Restaurants, and Catering) sector, improving market access and streamlining the agricultural supply chain in India.
