Drunken Monkey, one of India’s largest smoothie-focused QSR brands, has appointed retail veteran Sandeep Malik as its new Chief Executive Officer, signalling a sharper focus on scale, operational discipline and global expansion.
The appointment comes as the Hyderabad-headquartered brand looks to strengthen its franchise-led model and improve unit-level economics.
It also aims to accelerate domestic and international expansion, particularly in markets such as the UAE and the US.
Founded in 2016 by Samrat Reddy, Drunken Monkey was built around the idea of offering 100% natural smoothies with no added sugar, preservatives or artificial flavours. Inspired by the brand philosophy of being “Naturally High”, it has grown rapidly from a single outlet into a nationwide QSR chain.
Sandeep Malik brings over 25–30 years of leadership experience across retail and brand-led organisations. A hands-on leader with deep expertise in P&L management, omnichannel operations and large-scale expansion, Malik has previously held senior roles at Bestseller India, Raymond, Reebok and Sharaf Retail, where he scaled multiple fashion brands in fast-moving environments.
Currently operating 130+ outlets across more than 45 cities, Drunken Monkey offers over 200 smoothie and juice combinations spanning detox, protein, meal replacement and wellness categories.
