DOBRA, a fast-growing food and beverage brand known for its playful yet premium products, has raised ₹1.5 crore in a seed funding round led by the D2C Insider Super Angels Fund.
The round also saw participation from several D2C founders and operators, marking DOBRA’s first institutional raise.
The fresh capital will fuel the brand’s expansion across modern retail outlets, food service channels, quick commerce platforms, and direct-to-consumer sales.
DOBRA also plans to strengthen operations, diversify its product line, and deepen consumer trials while laying the foundation for future international growth.
Launched by Oxbow Brands founded in 2022 by Rahul Johar and Ewa Pienkowska Johar, DOBRA reimagines everyday indulgences by blending nostalgia with quality. Its current line-up includes Pop Goli Soda, artisanal cotton candy, and tapioca crisps — products designed to connect with childhood memories while offering a contemporary, premium experience.
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“For us, this isn’t just about funding. It’s an endorsement from entrepreneurs who have already built category-defining consumer brands in India,” said Rahul Johar, Co-founder of Oxbow Brands. “The insights and guidance from D2C Super Angels will help us scale faster and smarter.”
The D2C Insider Super Angels Fund, launched last year, focuses on backing early-stage consumer startups with not just capital but operational expertise. “DOBRA has shown a unique ability to merge authentic Indian flavors with modern formats,” said Abhishek Shah, Partner at D2C Insider. “With its strong founding team and multi-channel presence, the brand is well-positioned to capture India’s evolving FMCG market.”
