Destination wedding startup Awayddings appeared on Shark Tank India with a clear promise, making destination weddings more affordable, transparent, and stress-free for Indian couples.
Founded by Ashish Godghate and Vijay Kumar, Awayddings offers all-inclusive destination wedding packages starting at ₹15 lakh. The startup currently operates in Goa and Jaipur, covering everything from haldi, sangeet, and wedding ceremonies to catering, décor, and hotel stays. A key differentiator in its model is transparent pricing, where each package clearly breaks down venue costs and fulfilment services, addressing the industry-wide issue of hidden charges.
During the pitch, the founders sought ₹2 crore for 5% equity, valuing the company at ₹40 crore.
Sharing traction, the founders revealed that Awayddings reported a Gross Merchandise Value (GMV) of ₹13 crore in FY24–25, with ₹1.95 crore in revenue and a net profit of ₹7 lakh. The company has executed 24 weddings year-to-date and projects 72 weddings in FY25–26, targeting ₹21.6 crore in GMV and ₹35–40 lakh in net profit. Customer acquisition is driven largely by paid marketing, which contributes 70% of bookings, while the remaining 30% comes through referrals.
The Sharks closely examined the company’s equity structure and past funding. The founders shared that they had previously raised ₹1.23 crore for 50% equity, with the founders investing ₹18 lakh and other investors contributing ₹22 lakh. Both Ashish and Vijay draw a monthly salary of ₹1.5 lakh, reflecting their active involvement in the business.
After negotiations, Aman Gupta made a structured offer, proposing ₹1 crore for 10% equity, along with ₹1 crore as debt at 10% interest for two years. The deal brought Awayddings’ valuation down to ₹10 crore, a significant revision from the initial ask. The founders accepted the offer, securing both capital and strategic backing.
With Aman Gupta on board, Awayddings plans to scale its operations, standardise destination wedding packages, and further simplify the process of planning dream weddings for couples across India.
