Delhi-based D2C ethnic wear brand, House of Chikankari, has successfully raised ₹4 crore in a seed funding round.
The investment saw participation from notable angel investors and micro-VC funds, including Tudip Ventures, Peyush Bansal (Lenskart), Manoj Meena (Atomberg), Ankit Nagori (Curefoods), Hitesh Dhingra (The Man Company), Alluvium Capital, and Aurinko Partners.
The funds are earmarked for expanding marketing efforts, strengthening the team, and scaling the business to meet the brand’s ambitious ₹100 crore revenue target.
About House of Chikankari
Founded in 2020 by mother-daughter duo Aakriti Rawal and Poonam Rawal, House of Chikankari is a blend of traditional Indian craftsmanship and contemporary design.
With approximately 15,000 orders fulfilled monthly, the brand generates 85% of its revenue through its D2C website.
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It is also available on popular marketplaces like Nykaa, Myntra, Flipkart, Amazon, and Ajio. International expansion is planned on platforms like Noon and Styli.
To diversify its product line, House of Chikankari plans to grow its portfolio beyond Chikankari, aiming for 30% of its revenue from other crafts by 2025.
Over the past 4 years, the brand has collaborated with over 10,000 artisans across India, reflecting its commitment to traditional craftsmanship.
The brand gained significant recognition after being featured on Shark Tank India Season 2 and is already backed by investors like Aman Gupta (boAt Lifestyle) and Peyush Bansal (Lenskart).
This funding round marks another milestone in House of Chikankari’s mission to bring artisanal-led designs to modern consumers.
