Culture-Led Lifestyle Startup CUNIN Raises $450K Pre-Seed Funding
CUNIN is a culture-led lifestyle startup building design-driven consumer products, starting with portable fragrances that blend storytelling, self-expression, and lifestyle branding.
Culture-led lifestyle startup CUNIN has raised $450,000 in a pre-seed funding round co-led by All In Capital and Huddle Ventures.
The company plans to use the fresh capital to accelerate product development, expand its team, strengthen brand-building initiatives, and grow its offline retail presence.
Founded by Kunal Shukla, Amish Bibhu, and Afsal, CUNIN is building a culture-driven lifestyle brand that combines design, storytelling, and consumer products. The startup currently operates in the fragrance category and plans to expand into broader lifestyle segments over time.
Its debut product line features carryable perfume accessories, portable fragrances designed to be worn, clipped onto accessories, or carried conveniently throughout the day. The products are currently available through the company’s direct-to-consumer website.
CUNIN’s first collection, The World of Antonyms, introduces a storytelling-led brand concept through personas such as IM-Perfect, DIS-Loyal, MIS-Placed, and MIS-Aligned. According to the company, the collection encourages consumers to embrace different facets of their personalities through fragrance, design, and self-expression.
Looking ahead, CUNIN plans to expand its fragrance portfolio while investing in content creation, community-led brand experiences, and offline retail. The company also intends to diversify into adjacent lifestyle categories and collaborate with global creators and cultural tastemakers as it builds its brand.