Mama Nourish, a clean-label snacking brand, featured on Shark Tank India, where founders Usha Shrotriya, Yash Parashar, and Kunal Goel shared their journey of reviving traditional Indian recipes for the modern consumer.
During the pitch, the founders explained that Mama Nourish operates in the healthy snacking space, with its flagship product, LadduBar, offering a convenient twist on traditional Indian laddus. The brand’s unique model involves sourcing authentic recipes from grandmothers across India through digital contests. These products are made with kitchen-sourced ingredients, containing no preservatives, chemicals, or refined sugar.
Entering the Tank, the founders sought Rs 60 lakh for 1.5% equity, valuing the company at Rs 40 crore.
Started in 2023, Mama Nourish follows a digital-first approach, with 34% of sales coming from Quick Commerce platforms, alongside its own website and other e-commerce channels. The brand has demonstrated strong market interest, though it faces challenges with high marketing burns, which currently account for nearly 65% of its expenses.
Financially, the company is in a high-growth but loss-making phase. Sales stood at Rs 6.64 lakh for a three-month period in FY23–24, jumping to Rs 1.2 crore in FY24–25. Year-to-date sales for the current period also stand at Rs 1.2 crore, with a projected revenue of Rs 3 crore for the full year. However, the company reported a significant EBITDA loss of Rs 2.2 crore, leaving them with a limited cash runway.
After a tense round of negotiations where other Sharks stepped back due to the high burn and unit economics, Aman Gupta saw potential in the brand’s heritage and the founders’ passion. He closed the deal solo, investing Rs 2 crore for 20% equity, valuing Mama Nourish at ₹10 crore.
