Luxury vegan self-care and hospitality brand Kimirica has secured $15 million from Carnelian Asset Management LLP, led by market veteran Vikas Khemani.
The investment will fuel the growth of Kimirica Hunter—its hospitality manufacturing arm—and Kimirica Lifestyle, its direct-to-consumer luxury beauty brand.
Founded in 2013 by Mohit Jain, Rajat Jain, Kimi Jain, and Rica Jain, Kimirica started as a bootstrapped venture disrupting an import-heavy hotel amenities market, where nearly 90% of toiletries were sourced from China. Today, the company exports to 70+ countries and partners with over 10,000 luxury hotels and airlines, including Marriott, Hilton, Hyatt, Accor, Leela, and Air India.
In recent years, Kimirica has expanded into the D2C retail space, offering vegan, cruelty-free, and fair-trade-certified products spanning skincare, body care, fine fragrances, gifting, and home wellness.
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Its products are sold on Nykaa, Amazon, Tira, and quick-commerce platforms, with plans to open 10+ experiential stores across India and the Middle East.
The company is also investing in a 6 lakh sq. ft. integrated manufacturing facility in Indore, set to be one of the largest in South Asia for its category, with an annual capacity of ₹1,500–2,000 crore in goods, focusing on exports to the US, Middle East, and Europe.
Kimirica aims to scale revenues from ₹300 crore to ₹1,000 crore in the next three to four years.
