Streetwear brand Burger Bae made a bold pitch on Shark Tank India Season 4, showcasing its vision for trendy, millennial-focused fashion.
Founded in 2019 by Janvi Sikariya, Rohan Kashyap, and Ojasvee Kashyap, the D2C clothing brand has built a strong Instagram community of over 2.67 lakh followers.
The founders sought ₹1 crore for 2.5% equity at a valuation of ₹40 crore.
The sharks were impressed by the color choices and quality of the outfits.
When asked about their financials, the founders revealed Burger Bae’s revenue grew to ₹11.8 crore in FY24, up from ₹4.6 crore in FY23. In its initial year, FY20, the brand recorded ₹15 lakh in revenue. For the current fiscal year, they project a revenue of ₹15 crore.
Anupam Mittal, Kunal Bahl, and Aman offered the same deal: ₹1 crore for 10% equity or ₹2 crore for 20% equity.
The entrepreneurs were keen on bringing all three Sharks on board. Anupam agreed to join at 7%, and ultimately, the trio sealed the deal with ₹2 crore for 20% equity.
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Headquartered in Ludhiana, Punjab, Burger Bae is a trend-driven streetwear brand specializing in co-ord sets, t-shirts, hoodies, and sweatshirts, inspired by social media trends.
A unique aspect of its products is the scented packaging, ensuring the apparel retains its fragrance for up to 20 washes, enhancing the unboxing experience.
