Biofortified food brand Better Nutrition has secured ₹10 crore in a seed funding round backed by investors, including Namita Thapar, Shantanu Deshpande, ace shuttler PV Sindhu, and others such as Aclr8.vc, Apurva Chamaria, Karan Jindal, and Akshay Ghulati.
The round also saw strong support from existing investors, contributing nearly 30% of the total funding.
Founded in 2023 by Prateek Rastogi and Aishwarya Bhatnagar, the Lucknow-based company focuses on tackling nutritional deficiencies through biofortified grains enriched with essential nutrients like zinc, iron, protein, and calcium.
Its product range includes wheat flour, rice, daliya, and nutrient-rich fruits and vegetables such as pomegranates and cauliflower.
The fresh capital will be used to expand product offerings, scale farmer training initiatives, enhance distribution across quick commerce, offline retail, and D2C channels, and invest in R&D.
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Currently working with over 15,000 farmers, the company aims to make nutrient-dense food accessible across India while promoting sustainable sourcing.
Better Nutrition has seen rapid growth, with a 3X increase in revenue and valuation. After its Shark Tank India appearance, the company reported a 5X jump in revenue, a 10X spike in website traffic, and over 25,000 fulfilled orders.
It has also expanded across major quick commerce platforms, including Blinkit, Zepto, Swiggy Instamart, and BigBasket.
Apart from her investment, PV Sindhu, known for endorsing brands like Spinny, Bank of Baroda, Asian Paints, and Bridgestone India, continues to lend her support to innovative ventures like Better Nutrition.
