The latest episode of Shark Tank India Season 4 featured an exciting pitch from Shreyansh and Anousha Chauhan, the founders of Beautywise, a brand specializing in advanced beauty and health-focused supplements.
With a vision to enhance skin, hair, and overall well-being through scientifically backed nutritional formulations, the entrepreneurs presented a strong case for their brand’s potential.
The founders initially sought an investment of ₹1 crore for 1.5% equity, valuing their company at ₹66.67 crore.
Vineeta Singh acknowledged the rising demand for supplements in India and praised Beautywise for capitalizing on this trend.
The founders reiterated their commitment to science-backed formulations, ensuring noticeable results in the personal care sector.
When discussing financials, they shared that they had started with ₹50 lakh in sales in FY22 and projected revenue of ₹14.5 crore by FY25.
However, Namita Thapar raised concerns about Beautywise’s weight loss claims, questioning their scientific validity.
In response, the founders cited a study involving 60 participants who experienced weight loss through regular supplement use, assuring the Sharks that their formulations adhered to clinical research and regulatory standards.
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As the discussions progressed, multiple Sharks expressed interest. Ritesh Agarwal offered ₹1 crore for 2.38% equity, slightly increasing the equity share compared to the founders’ initial proposal.
Recognizing the brand’s potential, Kunal Shah made a higher bid of ₹2.15 crore for 5% equity.
Meanwhile, Aman Gupta, known for successfully scaling consumer brands, saw immense promise in Beautywise and proposed investing ₹1 crore for a 3% equity stake.
Confident in their valuation, the founders countered with ₹3 crore for 6% equity. They explored the possibility of a joint investment, but Aman Gupta insisted on investing independently, stating, “Main akele karunga” (I will do it alone).
After careful deliberation, the founders accepted Aman’s offer, securing a deal of ₹3 crore for 6% equity at a valuation of ₹50 crore, leveraging his expertise in consumer branding.
