ANNY, a fashion-tech startup, has raised ₹10 crore in a Pre-Series A funding round led by Atomic Capital.
The funds will be deployed to scale product categories, enhance its proprietary tech stack, recruit senior leadership, and expand distribution channels, the company said in a statement.
Founded in 2023 by Japjot Singh, Aveen Kaur, and Rahul Tanwar, ANNY operates as a multi-category, accessible luxury fashion platform tailored for modern Indian women. The startup blends a real-time, inventory-light model with a vertically integrated supply chain, offering globally inspired fashion at affordable prices.
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The brand aims to stand out in India’s fashion-tech landscape by aligning speed and innovation with deep cultural and style insights. Its proprietary tech stack supports a responsive and efficient operational model designed for quick trend adaptation and customer satisfaction.
ANNY claims to have grown 8X over the past year, driven by trend-led design and a robust backend. With this fresh capital infusion, it plans to enter new categories and further strengthen its presence in the women’s fashion segment.
