Amazon India has announced the removal of the referral fee on over 1.2 crore products priced below ₹300 across 135+ categories, effective April 7, 2025.
This move aims to support its growing seller base, which currently exceeds 16 lakhs.
The referral fee, previously starting at 2%, is a commission charged per sale on the platform. While this fee is being waived, sellers will continue to pay other charges, including closing fees, weight handling, and fulfillment service fees.
Additionally, Amazon India has introduced cost reductions on shipping.
Sellers using external fulfillment channels like Easy Ship and Seller Flex will benefit from a new flat shipping rate, with national rates starting at ₹65 instead of ₹77.
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Weight handling fees for lightweight products under 1 kg have also been reduced by up to ₹17.
Sellers dispatching multiple product units in a single shipment can expect up to 90% savings on selling fees for the second unit.
This follows Amazon India’s September 2024 revision, where seller fees were reduced across 59 product categories.
With these changes, Amazon India aims to enhance affordability for customers while improving profitability for sellers.
