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Aman Gupta – CEO to The Millennial-Focused Company boAt

Aman Gupta is the Co-Founder and CEO of boAt Lifestyle, an Indian consumer electronics company that manufactures and sells audio gadgets and wearables such as headphones, headsets, smartwatches, speakers, home audio systems and more.

He was born on 4th March 1982 in Delhi and completed his schooling at Delhi Public School (DPS). Aman was born to Jyoti Kochar Gupta and Neeraj Gupta. He has two siblings, one brother Anmol Gupta and a sister Neha Gupta.

Aman Gupta is a B.Com graduate with a Chartered Accountant degree from the ICAI. He began working as an assistant manager at Citibank for about two years after finishing his CA degree. His hobbies include traveling, playing, reading, and listening to music.

He gained experience in various aspects of marketing and advertising while working with various organisations such as Sales & Marketing Consultancy Firm, Print Craft, and Republic TV.

In 2008, Aman married Priya Dagar, and they have two daughters, Adaa and Miraya Gupta. Priya is also boAt’s Chief Marketing Officer (CMO).

Gupta was the director of sales at Harman International prior to co-founding Imagine Marketing Services (boAt), where he oversaw a portfolio of consumer electronics brands such as JBL, Harman Kardon, and AKG, which Harman International distributes in India.

Aman Gupta and his friend Sameer Mehta founded boAt Lifestyle in 2016 with the goal of creating high-quality audio products that are affordable to everyone. The company began by selling its products on various e-commerce platforms such as Amazon and Flipkart.

The initial phase was difficult for the boAt team. They faced several challenges, including funding, competition, and establishing the brand in a crowded market.

With their dedication and hard work, the boAt team began to gain market recognition, and the company’s sales began to grow rapidly. The company broadened its product portfolio and began selling its goods through a variety of online and offline channels, including retail stores.

In 2018, boAt Lifestyle received its first round of funding from Fireside Ventures. Since then, the company has raised funds from various investors and has become one of the fastest-growing consumer electronics companies in India.

boAt Lifestyle has recently expanded its presence in international markets such as the United States, Europe, and Southeast Asia. In order to promote its products and raise brand awareness, the company has also worked with a number of celebrities and influencers. BoAt uses influencers to promote the brand and these brand influencers are called “BoAtheads”. Kiara Advani, Hardik Pandya, Shreyash Iyer, Diljit Singh, and others are among these brand influencers.

Shark Tank India Season 2 is back and one of the most amicable sharks from the show, Aman Gupta, is winning hearts again.He has invested in a number of businesses and start-ups. Here are some of his investments:

Shiprocket
WickedGud
Skippi Ice Pops
10 Club
FREECULTR
Bummer
The Reenal Project
Anveshan

Several honours have been bestowed upon him. Among these are the Businessworld Young Entrepreneur Award in 2019, Entrepreneur of the Year in 2020, and so on. He was also named Most Stylish Entrepreneur in the Lokmat Most Stylish Awards.

With a diverse product offering and a loyal customer base, boAt Lifestyle has established itself as a market leader in the Indian audio products market. The company has grown rapidly under the leadership of Aman Gupta and is constantly striving to achieve its vision of providing high-quality audio products at an affordable price.

 

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