Artisanal jewelry label AMAMA Jewels has raised $1 million in a fresh funding round led by Mistry Ventures, marking its second institutional backing after initial support from She Capital Trust.
The brand, known for its handcrafted, expressive jewellery pieces, said the capital will support its next phase of retail and global growth.
The funds will be used to amplify AMAMA Jewels storytelling around Indian craftsmanship and modern design, while expanding operations in domestic markets like Delhi and Mumbai.
The company also plans to invest in tech and supply chain infrastructure, scale its product and design teams, and drive both offline and online retail acceleration.
Also Read | WiseLife Secures Rs 8 Cr in Pre-Series A Round Led by Rukam Capital
Founded in 2019 by Nikita Gupta, AMAMA Jewels was born out of the founder’s deep-rooted passion for jewellery and design. The brand creates and curates handcrafted fashion accessories that serve as wearable art, celebrating culture while connecting generations through statement craftsmanship.
As part of its retail roadmap, AMAMA will open one new store each in Mumbai and Ahmedabad, along with two new outlets in Delhi NCR, strengthening its brick-and-mortar presence. It is also actively exploring international expansion through travel retail, global exhibitions, and strategic partnerships with multi-brand outlets overseas.
