Mugafi, an AI-powered content creation platform, has raised $3 million (around INR 25.5 crore) in a seed funding round led by StartupXseed.
The round also saw participation from Auxano, Proneur Network, Mars Shot Ventures—the venture capital fund launched by Razorpay’s founders—Beyond Venture Partners, and We Founder Circle, the startup said in a statement.
Based in Delhi NCR, Mugafi plans to use the fresh capital to strengthen its technology stack, expand into new markets, and build a larger team. The company said it is particularly focused on developing tools that make high-quality content creation more accessible to storytellers.
Founded in 2020 by Vipul Agrawal, Mugafi combines artificial intelligence with human creativity to assist filmmakers and writers in their creative journeys.
Its flagship tool, Ved, acts as a co-writer—helping users generate ideas, build plot structures, shape characters, and write dialogues.
Since its launch, Ved has been involved in creating over 500 original IPs, and Mugafi claims it aims to develop a library of more than 200,000 unique characters over the next two years.
The startup also produces its own IPs inspired by Indian history and epics, offering users the ability to interact with these creations.
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“We’re at a tipping point in how stories are made,” said Vipul Agrawal, Founder and CEO of Mugafi. “At Mugafi, we’ve always believed that AI should amplify creativity, not replace it. Our goal is to empower storytellers—help them break barriers, accelerate their process, and create magic on screen.”
Agrawal added that the funding would help the company take its vision to the next level. “We’re incredibly grateful for the trust our investors have placed in us, and we’re just getting started,” he said.
Mugafi claims to have helped over 10,000 writers create original content through Ved and human mentorship. The platform operates on a subscription-based model and has partnered with notable Indian production houses, including Excel Entertainment.
